Top 10 Highest Paid TikTok Influencers of 2023

In recent years, TikTok has become incredibly popular, especially among younger Millennials and Generation Z. Over 3 billion devices have had TikTok installed on them worldwide. 

In the third quarter of 2022, TikTok reached 1.5 billion active users and made $1567 million. It's not surprising that more influencers are making absurd sums of money on the platform since TikTok Business launched last year.

According to Reuters, TikTok's ad revenue will likely triple to more than $11 billion in 2022, outpacing the combined sales of its competitors Twitter Inc and Snap Inc.

In 2022, Twitter and Snapchat are anticipated to bring in $5.58 billion and $4.86 billion, respectively, which is still less than the $11 billion estimated for TikTok.

Thus, being a social media influencer is one of the most lucrative jobs in 2022. Companies are willing to pay them millions of dollars each year in sponsorships and brand deals.

Top 10 Highest Paid TikTok Influencers of 2023

As the TikTok craze increases globally, more brands will be drawn to collaborate with TikTok influencers, making them rich.

There's no denying TikTok is crucial social network businesses need to concentrate on to grow their brand. A lot of brands are already very active on TikTok as they work to increase their online visibility and connect with more users. 

Forbes reported that the highest-paid celebrities on the platform earned $55.5 million in total in 2021, a 200% increase from the previous year.

TikTok users have expanded beyond content creation to include brand collaboration, television, and film projects, acting as an ambassador, and numerous other endeavors to increase their fame and worth.

Charli and Dixie D'Amelio, the sisters at the top of the Forbes list of the highest-paid TikTok users, can attest to this. It reported that they have their own Hulu series, The D'Amelio Show, and are frequently compared to the Kardashian sisters.

Let's find out who the other eight highest-paid Tiktok influencers are in 2023 after the Dixie sisters.

Charli D'Amelio (149.1M)$20 million
Nisha Guragain (28.2M)$1 million
Arishfa Khan (28.7 M)$1 million
Riyaz Aly (45.5M)$2 million
Avani Gregg (42.8M)$4.75 million
Kris Collins (47.6M)$4.75 million
Josh Richards (25.9M)$5 million
Bella Poarch (92.5M)$5 million
Addison Rae (88.8M)$8.5 million
Dixie D’Amelio (57.5M)$10 million
TikTok InfluencersNet Worth (2023)

10. Nisha Guragain (28.2 Million Followers)

Nisha Guragain is an Indian TikTok influencer based in UAE. She is the tenth highest-paid TikTok influencer, with an estimated $25,000 per post.

Nisha is a singer, model, and TikTok content creator with 28.2 million followers. She first rose to prominence through TikTok and was active on Musical.ly. before the two companies merged. 

She then appeared in a video of Kay Vee Singh's 2019 Punjabi music video Na Ladeya Kar. She later appeared in Sukh Sandhu's Jatta Ve Jatta music video, released the same year, and “Taash De Patte” on 29th January 2022.

Her most recent music video, "Pehli Baarish Mein," was officially released on Aatma Music YouTube channel in September 2022.

Nisha has also done ads with an Indian actor (Sonu Sood) about blood donation. 

She has also collaborated with other well-known stars on TikTok, including, Riyaz, Manav Chhabra, and Faisal Shaikh. She is also available on Instagram under the handle @iamnishaguragain, where she has 8.6 million followers.

9. Arishfa Khan (28.7 Million Followers)

Arishfa Khan is also an Indian TikTok influencer who earns $24,000 per post. Although TikTok has been banned in India since January 2021, she has over 28.7 million TikTok followers.

Arishfa is also a makeup artist who launched her own makeup line, MishyMe Cosmetics, in 2021. The artist has now launched a series of lipsticks and BB cream. 

She started her career as a child actress in the 2012 Indian Television show, Chhal-Sheh Aur Maat and Ek Veer Ki Ardass...Veera. Later she appeared on various TV serials like, "Jeannie Aur Juju, Uttran, and Meri Durga, Crime Patrol, and Papa by chance. 

After TikTok was banned in India, she launched her makeup show, Get Ready With Arishfa, in which she makes over female guests. The series telecast its final episode in November 2022.

In addition to TikTok and Instagram, she has a YouTube channel, Arishfa Khan Shorts 2, with 205K subscribers.

She has collaborated with brands such as Fair Play, Thribe Creatorslab, and others on her Instagram.

8. Riyaz Aly (45.5 Million Followers)

Riyaz Aly is another TikTok influencer from India who has ranked among the top eight of the world's highest-paid influencers.

Born in Jaigaon, India, he is well-known for his TikTok lip-sync videos. He is regarded as India's most well-known and popular fashion influencer and model.

Although TikTok has been banned in India since 2021, he still has 45.5 million online fans and over 2 billion likes. He moved his business to Instagram, which has 27.3 million followers.

He has also appeared in short films such as Yaari Hai by Tony Kakkar, Pahadan by Rajat Nagpal, and Daily Daily by Neka Kakkar.

Riyaz has an estimated net worth of $2 million as of 2022. He is estimated to make $35,000 per appearance by influencer marketing hub.

He owns a Mercedez Benz C class, Range Rover, and a Royal Enfield motorbike. He was recently in Dubai in collaboration with Sania Mirza Tennis academy.  These highly paid TikTok influencers have lost their source of income as a result of TikTok's ban in India. 

7. Avani Gregg (42.8 Million Followers)

Avani Gree is 19 years old TikTok influencer who has an estimated net worth of $3 million as of 2022. 

The Hoosier, or native of Indiana resided in the Midwest with her family before Avani's fame on TikTok exploded. In 2019, she and her mother relocated to Los Angeles; in December 2020, her entire family moved across the country.

The adolescent first shared lip-syncing videos as well as make-up tutorials and transformations. In 2016, Gregg began posting distinctive makeup looks that resembled Harley Quinn from the film "Suicide Squad," which helped her gain popularity on the app.

She is the original member of "Hype House," along with Addison Rae and Charli D'Amelio, who are the world's highest-paid influencers.

Marking her achievement, she made her first appearance at the Met Gala while donning a red chiffon dress by American fashion house Bach Mai. Fans expressed their "proudness" to see one of their favorite influencers at the event on social media.

Short videos praising Gregg's vivid red chiffon dress have amassed hundreds of thousands of TikTok views. TikTok Addison Rae and YouTuber Emma Chamberlain were additional influencers at the ball(Insider).

6. Kris Collins (47.6 Million Followers)

Kris Collins is a Canadian YouTuber who has estimated annual earnings of $4.75 million. 

Collins was a hairstylist on the cast of Riverdale on the CW. Collins, a hairstylist in Vancouver, Canada, lost her job as a result of the pandemic.

At her brother's insistence, she started using TikTok and created comedy sketches that primarily feature her other family members. Her quick rise to fame is another illustration of how simple it is to become an influencer on TikTok.

In an interview with Forbes, she mentioned that subscription fees, sponsorships and brand agreements, Patreon-like services, referrals, pay-per-click marketing, and Google AdSense are a variety of other potential revenue streams.

Some of the brands she has collaborated with till now are Amazon, Hershey, Pantene, and Lionsgate.

According to Sportskeeda, she might be able to make up to $10,000 for a brand-sponsored post on Instagram. Without brand-sponsored deals, for which she could charge up to $25,000 per video, her average earnings on YouTube hover around the $11,000 mark.

5. Josh Richards (25.9 Million Followers)

Josh Richards is a Canadian YouTuber with 25.9 million followers on TikTok. 

Josh is one of TikTok's wealthiest kids, thanks to his ability to seamlessly leverage his popularity into lucrative sponsor deals, investment opportunities, and content collectives. 

His posts frequently include video skits, lip-syncing, dancing, and sports content. He has also appeared in movies like Summertime Dropouts and Brother's Keeper.

He has signed a song deal with Warner Records, obtained sponsorships from HouseParty and Reebok, and developed his own line of influencer merchandise. He is the co-founder of the talent management firm Talent X, CEO of an energy drink company called Ani Energy, and Chief Strategy Officer at Triller.

He also helped found Animal Capital, a venture capital firm that funds everything from app development to genetic engineering research.

Influencer Marketing Hub estimated his annual income to be $5 million per year. Richards ranked as the fourth-highest-earning TikTok personality in 2021, according to a Forbes report released in January 2022.

He reportedly received $100,000 from advertising on them, according to Cosmopolitan. The report also shows his earnings as an estimated $5 million from his numerous sponsorship agreements and business ventures.

4. Bella Poarch (92.5 Million Followers)

Bella Poarch is a social media influencer who has an estimated net worth of $2 million as of 2022. 

With 92.5 million followers, she is the fourth highest-paid influencer on TikTok. She gained notoriety in 2020 when she lip-synced the video to Millie B's "Soph Aspin Send," also known as the M to the B song.

She has the highest number of followers among Filipino TikTok users. Poarch received an honorable mention in the Forbes 30 under 30 list for the social media category in 2022. 

She was honored with Streamy for Breakout Creator of the Year in 2021.

She is also a singer who released her debut single and music video, "BuildaBitch," in 2021 and has signed with Warner Records. Several other influencers, such as  ZHC, Valkyrae, Dina, Sub Urban, Bretman Rock, Rakhim, and Larry, were featured in the song.

Till now, she has done paid partnerships with Crocs, Steve Madden, Boss, CashApp, and many more. She is also available on Instagram and YouTube, with 13.6 million followers and 6.36 million subscribers, respectively.  

3. Addison Rae (88.8 Million Followers)

Addison Rae is an American social media personality who has an estimated annual income of $8.5 million. 

Addison is among the wealthiest individuals to become well-known through social media. Her successful career is a result of her multiple Netflix film contracts, clean skincare and cosmetics line, and singing career.

Her fame and wealth have skyrocketed in just three years, largely thanks to TikTok and Instagram. Addison made $8.5 million from the app alone in 2021, according to Forbes and she was only outperformed by Charli and Dixie D'Amelio.

She has 88.8 million and 39.4 million followers on TikTok and Instagram, respectively. Due to such numbers, she has obtained some significant partnerships with companies like Fashion Nova, Alani Nu, IPSY, Vital Proteins, Samsung, and American Eagle. 

For each sponsored Instagram post, Addison reportedly receives $219,000, according to Cosmopolitan. She is also an entrepreneur who co-founded the clean cosmetics and skincare company ITEM Beauty in August 2020. She has added a ton of new products since its debut, and in 2021, her beauty brand was available at Sephora, which is huge.

In July 2022, she launched the Y2K revival by teaming up with Bonkers Toy Co. to introduce a line of retro fashion dolls. Her doll line prices range from $9.97 to $19.97 and are accessible in Walmart stores and on Amazon. 

Addison has become a well-known entertainment sector figure, hosting a Spotify podcast with her mother, Sheri, "That Was Fun?"

She signed a multi-picture contract with the streaming giant and made her Netflix debut with He's All That. And in February 2022, Addison revealed that Fashionista, a production by Paramount Players, would be her next major acting role.

In March 2022, Addison also provided the 10-episode Snapchat miniseries Addison Rae Goes Home. It followed the TikTok celebrity as she visited her Louisiana roots. Her estimated net worth in 2022 is $15 million.

2. Dixie D’Amelio (57.5 Million Followers)

Dixie D'Amelio and her sister Charli D'Amelio frequently share content on each other's accounts, which has improved their collective TikTok presence.

Her estimated net worth in 2023 is $10 million, largely supported by brand partnerships with brands such as Taco Bell, Crest, Tiffinyandco, and Swarovski. Whether it's through sponsored posts, merchandise, or product lines.

Dixie has cleverly made sure to monetize on other platforms, such as Instagram, where she had 24.1 million followers. She makes $42,570 per post, according to Hopper HQ.

Morphe Cosmetics was her first influencer partnership in January 2020 with a six-figure endorsement offer. In addition to sponsored posts, Dixie and Charli created a collaboration with makeup brands such as Morphe and Valentino Beauty. 

She rose to fame as a social media star in 2019 and has since transitioned to a full-time singer/songwriter. She even went on tour with Big Time Rush in the summer of 2022.

In June 2020, she released her debut single, "Be Happy." It debuted at the top of the Top Triller U.S. and Top Triller Global charts published by Billboard, and it quickly rose to the top of YouTube's trending videos list.

She performed two additional songs, "Psycho" and "F-kBoy," last year. She also co-stars with her sister in the reality TV shows "The D'Amelio Show" on Hulu and the Snapchat series "Charli vs. Dixie."

Forbes reported Charli and Dixie earned up to $100,000 per episode of their Snapchat series Charli Versus Dixie. The sisters also run a clothing brand, Social Tourist. 

1. Charli D'Amelio (149.1 Million Followers)

Charli D'Amelio is the prime illustration of the heights you can achieve using social media effectively. With 149.1 million followers on TikTok, she has an estimated annual income of $17.5 million. 

Charli is the most followed individual on TikTok, with numerous endorsements and a stint on Dancing with the Stars.

In May 2019, she published her first video, a lip-syncing collaboration with a friend. D'Amelio signed a management contract with Outshine Talent at the tail end of 2019, and in 2020, she and her family signed a contract with United Talent Agency.

Her reputation has increased ever since.

Forbes estimated she made up to $4 million between 2019 and 2020 from the social media site. She might have made $5 million from TikTok alone in 2020.

Each sponsored TikTok post can bring up to $100,000 for Harli D'Amelio. She has published sponsored content for companies like Sony, Chipotle, and Revlon.

Charli has signed a contract with Yoplait, Invisalign, and Morphe Cosmetics. According to CNN, Invisalign's Clear Aligners sales among teenagers increased by 26% as a result of Charli's promotion.

She collaborated with Amazon in 2022 for Prime Day, posting videos to Instagram Reels and TikTok, where she showcased her favorite Amazon finds.

She has not only obtained sponsorships but also made profitable investments. She entered into a licensing agreement with ring light manufacturer Just Mobile Direct as a result of their collaboration. She receives a cut of every sale of the phone accessories she recommends. Charli also made an early investment in Step Mobile, an app that uses baking to teach kids and families about money management.

She reportedly received a $100,000 donation from TikTok for accumulating 100 million followers by November 2020. She gave her gift to the American Dance Movement and $10,000 in grants to ten national dance organizations. 

Charli experimented with new mediums like film and television. She played Tinker in StarDog and TurboCat and made appearances in Charli vs. Dixie, The D'Amelio Show, and Home School.

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